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About Firetrap

A super sharp denim and lifestyle brand, Firetrap specialise in innovative yet wearable men's clothing.

Founded in 1993 Firetrap is a super sharp denim and lifestyle brand that has constantly championed the edgier elements of dressing and the maverick spirit of British culture. Born into an era of brit-pop, lad’s mags and terrace fashion 2009 saw Firetrap re-evaluate the brand’s public perception, its future direction, style and message - their DNA. Firetrap felt that 2009 was the time for brand integrity and innovation and so with confidence to define their own unique future direction ‘Londonism’ was born.

Designed in London by British designers Firetrap is a mirror of London style, culture and attitude taking inspiration from the diverse sights, sounds and flavours that define London life. The brand's DNA showcases Firetrap's experimental, progressive and gritty attitude infused with London’s legendary subversive wit and rebellious rock ‘n’ roll spirit.

circa75 is proud to present Firetrap AW12

Firetrap AW12

For AW12 Firetrap have kept 'exploration' at the heart of their aesthetic, using the adventures of Sir Ernest Schackleton and early mavericks of invention as the starting point. Old journals and charts map the collection, steering the vision of these pioneers straight into 21st century Londonism, remaining true to the brand’s distinct DNA.

Firetrap

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